The Greeks did it first and did it best: The art of rhetoric is the art of persuasion. Persuading through first and foremost pacing and matching the current experience.
Rhetoric is about first establishing those points of agreement. Catching up to where you are.
Then skillfully starting to lead you somewhere where they want to go.
The world is full of skilful pacers. Of course, making my bed is a sensible thing I should do. What I am curious about is where do these pacers want to lead me?